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Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Posted: April 28, 2015, 1:33 p.m. by Ethan Wiggins. Are you ready for the array of movie remakes to be released this year? Classic blockbusters such as Jurassic Park, Star Wars, Mad Max and Terminator are among the most anticipated movies of 2015. All of these movies earned faithful young fans throughout

Internal Communications: Creating Brand Ambassadors

Internal Communications: Creating Brand Ambassadors

Posted: April 13, 2015, 2:36 p.m. by Ethan Wiggins. In the past, employees were regarded by CEOs and managers as unimportant, replaceable parts of the company. Now, more and more companies realize the importance of employee satisfaction and superior company culture. Even with all of

Will Ferrell: MLB’s Real MVP

Will Ferrell: MLB’s Real MVP

Posted: March 24, 2015, 11:33 p.m. by Ethan Wiggins. On March 12, 2015, baseball history was made, but more importantly, a valuable public relations lesson was taught. Will Ferrell became the first MLB player to play 10 positions for 10 different teams in one day.

The Power of Unity

The Power of Unity

Posted: March 16, 2015, 11:00 a.m. by Ethan Wiggins. For over a decade now, organizations have been creating campaigns to combat childhood obesity. Most of these campaigns were backed by the American Beverage Association (ABA) or one of the three soft drink conglomerates (Coke, Pepsi

Through the Fires: The Evolution of Crisis Management

Through the Fires: The Evolution of Crisis Management

Posted: March 9, 2015, 3:23 p.m. by Ethan Wiggins. Ludlow, Colorado, April 20, 1914: 1,200 striking coal miners and their families are attacked by the Colorado National Guard and the Colorado Fuel and Iron Company camp guards. More than two dozen men, women and children

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

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