Platform Magazine

Eliza Sheffield

Editor Biographies, Spring 2016

Feb. 15, 2017

by Tracy Sims

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements:

Hamilton, The World’s Gonna Know Your Name

Aug. 25, 2016

by Tracy Sims

Published on August 25, 2017, at 2:01 p.m. by Eliza Sheffield. Alexander Hamilton. You may have seen him hanging around on a $10 bill in

Sayonara via Platform

Apr. 28, 2016

by Tracy Sims

Published on April 28, 2016, at 3:50 p.m. by Kelley Breeding. Dear Newbies, The time is drawing near for the Class of 2016 to

Greenwashing: Be Better.

Apr. 6, 2016

by Eliza Sheffield

Greenwashing misleads consumers with false environmental claims, risking reputation damage, while ethical PR demands transparency, accountability, and genuine sustainability efforts over exaggerated or misleading

Harnessing the Power of Communication

Mar. 31, 2016

by Tracy Sims

Published on March 30, 2016, at 7:45 p.m. by Eliza Sheffield. These days, public relations practice must go far beyond one-way communication. To gain

Ballsy Branding

Mar. 22, 2016

by Tracy Sims

Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But

CC: @ Raymond Tomlison

Mar. 8, 2016

by Tracy Sims

Posted on March 7, 2016, at 8:15 p.m. by Eliza Sheffield. In light of the recent passing of Raymond Tomlison, inventor of modern email

Why Creating Original Content for Each Platform Is Worth Your Time

Feb. 25, 2016

by Eliza Sheffield

One message doesn’t fit all. Here’s why smart brands tailor content for every platform—and win because of it.

The Podcast Lives On

Feb. 17, 2016

by Tracy Sims

Published on February 17, 2016, at 7:00 p.m. by Eliza Sheffield. It’s no secret that podcasts have become extremely popular in the past few

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