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Editor Biographies, Spring 2016

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements: PR Department Assistant Director — Capstone Agency (Fall 2014-Present); Elementary School Tutor — America Reads & Counts (Fall 2014-Present); Director of

Hamilton, The World’s Gonna Know Your Name

Hamilton, The World’s Gonna Know Your Name

Published on August 25, 2017, at 2:01 p.m. by Eliza Sheffield. Alexander Hamilton. You may have seen him hanging around on a $10 bill in your wallet. Or maybe you vaguely remember his name from the founding fathers unit in your 8th grade American History class

Sayonara via Platform

Sayonara via Platform

Published on April 28, 2016, at 3:50 p.m. by Kelley Breeding. Dear Newbies, The time is drawing near for the Class of 2016 to graduate. As sad as it is, we know we must move forward. These past four years have taught us more than

Greenwashing: Be Better.

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great options. But in the effort to be well-informed consumers, it’s

Harnessing the Power of Communication

Harnessing the Power of Communication

Published on March 30, 2016, at 7:45 p.m. by Eliza Sheffield. These days, public relations practice must go far beyond one-way communication. To gain consumer trust, companies have to make people feel heard, and brands often make this happen by actively interacting with their audiences.

Ballsy Branding

Ballsy Branding

Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But recently, it seems like the gap between Verizon and all the rest is starting to close. In the last few years,

CC: @ Raymond Tomlison

CC: @ Raymond Tomlison

Posted on March 7, 2016, at 8:15 p.m. by Eliza Sheffield. In light of the recent passing of Raymond Tomlison, inventor of modern email and pioneer of the @ symbol, let’s take a closer look at the contributions he left behind. With all the other

Why Creating Original Content for Each Platform Is Worth Your Time

Why Creating Original Content for Each Platform Is Worth Your Time

Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering

The Podcast Lives On

The Podcast Lives On

Published on February 17, 2016, at 7:00 p.m. by Eliza Sheffield. It’s no secret that podcasts have become extremely popular in the past few years, outliving their namesake by two years and counting (RIP iPod Classic). In fact, the percentage of Americans who have listened

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