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Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Published on January 7, 2022, at 4:35 p.m.by Elise Luoma. Peloton’s initial mark included a Kickstarter campaign and a controversial television advertisement. Now, the company is booming with over 2 million subscribers and 51 instructors. The fitness-centric company has become more than an internet-connected stationary bike and treadmill retailer after the

The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping

The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping

Published on December 1, 2021 at 5:16 p.m. by Elise Luoma The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping The gift-giving season may not start until mid-December, but early shopping has commenced. Whether the Nintendo Switch, Apple AirPods Pro or the infamous Peloton

From Coffee to Cocktails: A Classy Branding Combo

From Coffee to Cocktails: A Classy Branding Combo

Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise

UA: Where Connections Are Made

UA: Where Connections Are Made

Published on November 17, 2021 at 5:42 p.m. by Elise Luoma The Capstone, or The University of Alabama, is rooted in tradition, academic excellence and strong alumni relations. Rece Davis, Marillyn Hewson and Mark Ingram are some of UA’s notable alumni. From the inaugural opening of the university in 1831 with just 52

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

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