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Image Advertisements: An Underrated Technique to Overcome Your Competition

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Posted At: September 27, 2010 12:43 PM by Jessica West Businesses do all they can to build strong company-client relationships during tough economic times. With reduced advertising budgets, companies turn to messages that strengthen their reputations. In these situations, image advertising seems to be more beneficial

Dove gets a little too fresh

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Dove’s “Campaign for Real Beauty” revolutionized the perception of beauty in the media by showing real women, and not models, in its advertisements. This decision gave the brand a great deal of publicity, and Dove has a strong image, which supports “real beauty.” The “Evolution

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