Mind Over Messaging: The Psychology Behind Public Relations
Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.
Progressive PR: Golin Reclaims the Industry
Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The
You’ve Got Mail: E-Newsletters 101
Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations
The New Kids of America
Here are five things to know about the collective mind that is Generation Z.
Searching for Solutions: SEO
Posted At: March 8, 2013 12:00 P.M. by Caroline Murray Search engine optimization is a popular concept in communications today. The phrase is seen
The Hackers Have It Their Way
Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the