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The New Rhythm of Music PR

The New Rhythm of Music PR

Posted: March 16, 2015, 10:10 a.m. by Mackensie Henderson. After years of plummeting sales numbers, the music industry has taken to its key players to amass more publicity. Between Justin Timberlake’s success in bringing back vinyl records and Beyoncé’s innovative method of releasing an album, the

TS: Beyond the Music

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

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