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CSR in PR

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.” It includes “many and various

Greenwashing: Be Better.

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great options. But in the effort to be well-informed consumers, it’s

Food with Integrity

Food with Integrity

Posted: March 23, 2015, 2:41 p.m. by Esther Workman. Chipotle’s decision to remove pulled pork from one-third of its restaurants in early January taught the PR industry a thing or two about corporate social responsibility. Chipotle took the pulled pork out of more than 600

CSR: Sports Edition

CSR: Sports Edition

Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish

Ending Modern-Day Slavery

Posted At: March 14, 2013 11:40 A.M. by Claudia Calhoun Corporate responsibility and cause-related marketing are hot topics circulating throughout the business world today. As Americans, we are more aware of the world around us and how our businesses, products and purchasing habits are affecting others.

Corporate Social Responsibility within Community Banking

Posted At: October 4, 2012 3:20 P.M. by Christina Steward When you think of corporate social responsibility among banks, you may think of large multi-billion-dollar institutions giving millions of dollars to national charities. However, local banks play an important part in CSR, too.

Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.

CSR: There’s More than Meets the Eye

CSR: There’s More than Meets the Eye

Posted At: April 9, 2008 12:36 PM by Caitlin Graham and Anna Catherine Roberson With an increase in consumer awareness, companies are held to a higher standard and have responded with beneficial programs that affect the public as well as improve the companies’ reputations, or

CSR: More than meets the eye

by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the brand I am contemplating has

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