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Tag: Content Marketing

Airbnb: 10/10 Would Recommend

Airbnb: 10/10 Would Recommend

Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that involved trusting people we had never met to follow through

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

Jimmy Fallon: More Than Wit

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February

Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

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