Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every
Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving
Published on September 24, 2019, at 8:53 a.m. by Kalicia Bateman. The Netflix hit “Stranger Things” masterfully harnesses 80s nostalgia and you can too, resulting in increased audience action. When the trailer for the third season of the Netflix original series “Stranger Things” was released,
Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study conducted by Havas discovered 55 percent of consumers believe their
Published on March 4, 2016, at 10:00 a.m. by Leah Tobak. Whether enjoying the Oscars pandemonium from the comfort of your home or frantically checking social media to stay updated, you may have noticed the Oscars hashtag had a little extra flair: tweeting #Oscars featured
Posted on February 11, 2016, at 1:15 p.m. by Hannah MacInnis. Product placement is one of the oldest tricks in the book, as well as one of the most effective. Why wouldn’t you want to drink the same soda or eat the same candy bar
Posted: March 16, 2015, 11:00 a.m. by Ethan Wiggins. For over a decade now, organizations have been creating campaigns to combat childhood obesity. Most of these campaigns were backed by the American Beverage Association (ABA) or one of the three soft drink conglomerates (Coke, Pepsi
Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so now that ABC and other networks allow you to stream their newest television episodes online for three weeks after they air.
Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .
Posted At: February 3, 2014 2:47 p.m. by Morgan Daniels Super Bowl XLVIII quickly became less about the football and more about the commercials this year faster than ever before. With the Seattle Seahawks leading the Denver Broncos from the first 12 seconds, the Twittersphere