Coca-Cola Archives - Platform Magazine

Reengaging the College Market: Brands Tap into Ambassador Programs

Oct. 16, 2024

College ambassador programs help established brands reconnect with Gen Z through authentic peer engagement, social media, sampling events and community-driven campus relationships.

Bob Cohn Revolutionizes the PR Industry

Apr. 13, 2023

by Morgan Perkins

Bob Cohn, journalist-turned-PR innovator, co-founded Burson Cohn & Wolfe, revolutionizing campaigns, inspiring professionals, and leaving a lasting industry impact.

The Power of Community in Public Relations

Feb. 26, 2023

by Janet Walker

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of

How to Master the Use of Nostalgia like “Stranger Things” to Create More Persuasive Content

Sep. 24, 2019

by Tracy Sims

Published on September 24, 2019, at 8:53 a.m. by Kalicia Bateman. The Netflix hit “Stranger Things” masterfully harnesses 80s nostalgia and you can too,

The 3 Steps of Authentic CSR

Feb. 26, 2019

by Student

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida

Twit-mojis

Mar. 4, 2016

by Tracy Sims

Published on March 4, 2016, at 10:00 a.m. by Leah Tobak. Whether enjoying the Oscars pandemonium from the comfort of your home or frantically

Coke & Grease: They Go Together

Feb. 11, 2016

by Tracy Sims

Posted on February 11, 2016, at 1:15 p.m. by Hannah MacInnis. Product placement is one of the oldest tricks in the book, as well

The Power of Unity

Mar. 16, 2015

by Student

Posted: March 16, 2015, 11:00 a.m. by Ethan Wiggins. For over a decade now, organizations have been creating campaigns to combat childhood obesity. Most

A Missed Opportunity

Feb. 4, 2015

by Student

Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so

Coca-Cola: Turning Self Interest into Sharing

Oct. 16, 2014

by Student

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke

Coca-Cola

Reengaging the College Market: Brands Tap into Ambassador Programs

Bob Cohn Revolutionizes the PR Industry

The Power of Community in Public Relations

How to Master the Use of Nostalgia like “Stranger Things” to Create More Persuasive Content

Twit-mojis

Coke & Grease: They Go Together

The Power of Unity

A Missed Opportunity

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