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Editor Biographies, Fall 2019

Carlyle Ascik Editor/Writer Hometown: Fairhope, Alabama Major/Minor: Public Relations/Management/Digital Art Academic Achievements: President’s List, Dean’s List, The Anderson Society, Mortar Board, Cardinal Key, Phi Eta Sigma Jobs, Internships & Other Achievements: Account Executive — Capstone Agency (Current), Director of Public Relations — Alabama Panhellenic Association (Current), Vice President of

Luxe Labels and Logos: Brand Recognition at Its Finest

Luxe Labels and Logos: Brand Recognition at Its Finest

Published on January 10, 2020, at 5:00 p.m. by Christina Guyton. The overlapping LV. The half-Venn diagram double C’s. The stacked YSL. These simple letters represent massive fashion labels with a multitude of operations. From clothing and accessories to makeup and beauty products, how is

Prêt-à-Porter PR (Ready to Wear PR)

Prêt-à-Porter PR (Ready to Wear PR)

Published on December 12, 2019, at 10:00 p.m. by Christina Guyton. Employing the latest marketing and public relations tactics to yield desired results, the fashion industry remains at the forefront of consumerism. The industry’s domestic market value alone is $406 billion, with a global value

LGBTQ PR

LGBTQ PR

Published on December 4, 2019, at 7:38 p.m. by Christina Guyton. Inclusivity is a value praised by many consumers, especially those belonging to the younger generation. Today, both targeting and including individuals of all races, ethnicities, body shapes and sizes, gender, and sexual orientation, among

#Canceled

#Canceled

Published on November 26, 2019, at 6:26 p.m. by Christina Guyton. It’s 1:36 a.m. on May 11, 2019. I’m lying in bed, conducting my routinely nighttime Twitter perusal, when I see a recurring theme: “James Charles is #canceled.” “Tati Westbrook SNAPPED.” “#BYESISTER.” I had no

The Glossier Effect

The Glossier Effect

Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty

The PR of CBD

The PR of CBD

Published on October 24, 2019, at 12:11 a.m. by Christina Guyton. Cannabidiol, or more commonly referred to as CBD, is cropping up everywhere and in everything. From beauty salves to lattes, THC’s non-psychoactive sister has generated a lot of buzz in the past year. Following

Deliciously Haute, Dangerously Cheesy

Deliciously Haute, Dangerously Cheesy

Published on September 30, 2019, at 4:33 p.m. by Christina Guyton. What do you think of when you hear New York Fashion Week (NYFW): expensive garments, exclusive crowds, exquisite taste, esteemed brands? Does the guilty orange pleasure found at every gas station, represented by the

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