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Controversial Cooperation: The Ethics of Dealing with International Clients

Controversial Cooperation: The Ethics of Dealing with International Clients

Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view

The Spring Tide of Weibo

Posted At: September 13, 2013 11:30 a.m. by Fanchu Meng New media is a great opportunity for businesses to promote their services. Just like Twitter is already deeply ingrained in Western culture, Weibo has taken over China. As a Chinese citizen, I enjoy using Weibo in

The Global Marketplace: Profit vs. Perception

Posted At: September 26, 2012, 17:34 P.M. by Shelby Calambokidis With the 2012 elections quickly approaching, the debate over domestic unemployment and exporting jobs is increasingly important. The U.S. is experiencing its longest period of high unemployment since the Great Depression, and there could be

America, Open for Business

Posted At: Feburary 12, 2012 2:00 PM by Lauren Cuervo and Mariah Fairweather Marketing strategies like Google co-op and Brand USA are just some of the many steps being taken to shape U.S. tourism.

Beijing’s Olympic-Size Public Relations Campaign

Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the

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