Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new
Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because I am about to fill you in on a resource
Posted: February 14, 2014, 4:30 p.m., by Myreete Wolford. “Stories about Betsy [Plank] are legendary.” Chief Communications Officer of Wisconsin Energy Co. Rick White agreed to do an interview with me regarding his work with the board of advisors for The Plank Center for Leadership
By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray. To provide an open discussion on this topic, The Plank Center hosted a Webinar, “Ethics in PR Education,” on Feb. 23, 2011, in
