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A Campaign Creating Quite the Buzz

A Campaign Creating Quite the Buzz

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Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s

“Cheerio” to General Mills’ Transparency

“Cheerio” to General Mills’ Transparency

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Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no

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