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Branding the American College Experience

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek organization to which one belonged, or a vision of an

What’s Next: PR, Post Grad

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all kinds. As people grow older and their interests narrow, perhaps

Return on Investment: How I Found PR Value in the Financial World

Return on Investment: How I Found PR Value in the Financial World

Published on November 13, 2017, at 8:20 a.m. by Caitlin Heffley. As I embarked upon the summer internship-seeking process during my junior year of college, I had great confidence. I knew all the right answers and felt like a promising candidate. I also had a

It’s the Small Things

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the current economic growth in the U.S., niche startups are on

What About Us: Why the PR industry needs PR

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my insides begin to boil. To provide context, I was standing

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