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Dear Brands, Ditch the Filter

Dear Brands, Ditch the Filter

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Published on April 22, 2020, at 2:52 p.m. by Macy Krauthamer. Let’s be real — nearly everyone posting on social media is trying to present themselves in the best light possible to boost their “perceived attractiveness.” Users of Instagram, Facebook and Twitter all over the world

Keeping the Promise

Keeping the Promise

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Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from

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