PR Packages: How Far is Too Far?
Influencers showcase PR packages boosting brands but excess products spark backlash raising concerns about overconsumption fairness and marketing ethics online
HRlogics: The Power of PR and Marketing for Startups
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between
Taylor Swift’s Eras Tour: How to Market Like a Mastermind
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The
Get Face to Face: Events & PR
Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also
Branding in a Digital World
Consumers scroll past ads—but stop for stories. That’s where modern branding wins.