brand loyalty Archives - Platform Magazine

The Art of Brand Loyalty: How Alabama Fans Turn Sponsorships into Social Capital

Oct. 29, 2025

by Lucy Hall

Alabama football fans transform sponsorships into identity, turning rituals, loyalty and community pride into powerful brand partnerships that drive lasting business and cultural influence.

Tesla: One of the World’s Fastest Growing Brands

May. 6, 2022

by Tracy Sims

Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking

From Gas Station to Destination: The Buc-ee’s Phenomenon

Oct. 26, 2021

by Tracy R. Sims

Published on October 26, 2021, at 5:40 p.m. by Amelia McGowan. It’s no secret that gas stations are meant to be quick stops for

Slogans: The Ultimate Communications Tool

Mar. 23, 2021

by Tracy Sims

Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn

Spotify Turns Up Brand Loyalty

Oct. 14, 2020

by Tracy Sims

Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . .

Leave It to Buc-ee’s

Apr. 4, 2019

by Tracy Sims

Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You

The Beauty of Brand Loyalty

Apr. 25, 2016

by Tracy Sims

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer

brand loyalty

The Art of Brand Loyalty: How Alabama Fans Turn Sponsorships into Social Capital

Tesla: One of the World’s Fastest Growing Brands

From Gas Station to Destination: The Buc-ee’s Phenomenon

Slogans: The Ultimate Communications Tool

Leave It to Buc-ee’s

The Beauty of Brand Loyalty

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