Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a
Published on October 26, 2021, at 5:40 p.m. by Amelia McGowan. It’s no secret that gas stations are meant to be quick stops for tired travelers looking for snacks and a decently clean bathroom. However, Buc-ee’s, the most popular convenience store in Texas, has capitalized on this
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than
Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores, Buc-ee’s, scattered throughout the state. That boasting, though, has contributed
Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for
