Published on October 23, 2023, at 11:50 a.m.by Shaley Brown. Prologue Independent authors often find themselves facing an uphill battle when trying to share their creative works with the world. Not only do they have to write their own books; they also have to sell
Published on March 9, 2023, at 10:43 a.m. by Kate Amberson. If you’re like me, once you started college you spent more time on LinkedIn than any other social media platform. Scrolling through your feed while exploring new connections and potential jobs becomes addictive. In
Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give
Published on March 10, 2022, at 9:44 p.m. by Madison Traughber Every good interior designer needs a public relations professional on their team to provide them with advice on how to build and maintain client relationships. Even the most successful interior designers need to consistently work
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with
Published on May 25, 2017, at 10:18 p.m. by Josie Seavers. For most it’s another ordinary start to the week, but for A-list celebrities and top names in the fashion industry, the first Monday in May is the biggest night on New York’s social calendar. It
Published on May 25, 2017, at 10:17 a.m. by Allison Morris. In the 1950s it was Marilyn Monroe’s face plastered across ads in magazines for beauty products and accessories. She was a well-known figure and coupled with her beauty, there was no question why companies like
Posted on Oct. 30, 2015, at 6 p.m. by Katie Gatti. Taylor Shelnutt covered the changes in Google’s new logo several weeks ago, but two months after its advent seems an appropriate time to reflect on what this change truly means for the world’s biggest
Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million
