Who Really Runs The Runway?
Behind every runway moment, PR professionals script the spectacle, shaping narratives, driving buzz, and ensuring Fashion Week’s influence lingers long after lights fade.
Writing Their Own Stories: How Independent Authors Make a Name for Themselves
Independent authors must self-promote, using social media, marketing, and engagement strategies to build credibility, reach readers, and succeed without traditional publishers.
LinkedIn: A Two-Way Street for Employees and Employers
Published on March 9, 2023, at 10:43 a.m. by Kate Amberson. If you’re like me, once you started college you spent more time on
How Philanthropy Facilitates a Positive Brand Image
Here’s a tight, 100‑word excerpt that captures the core message of your piece: Corporate social responsibility is becoming a global expectation, with consumers increasingly
Not Your Grandma’s China Cabinet
Published on March 10, 2022, at 9:44 p.m. by Madison Traughber Every good interior designer needs a public relations professional on their team to provide
Across the Pond: Europeans’ View of the American College Brand
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of
Boutiques and Brand Image: Instagram as a Public Relations Tool
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories
Wintour Is Coming: PR Tips We Can Take Away from Fashion’s Biggest Night
Published on May 25, 2017, at 10:18 p.m. by Josie Seavers. For most it’s another ordinary start to the week, but for A-list celebrities and
A Brand Ambassador’s Beauty Mark
Published on May 25, 2017, at 10:17 a.m. by Allison Morris. In the 1950s it was Marilyn Monroe’s face plastered across ads in magazines for
How Google Stays Relevant
Posted on Oct. 30, 2015, at 6 p.m. by Katie Gatti. Taylor Shelnutt covered the changes in Google’s new logo several weeks ago, but