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How Philanthropy Facilitates a Positive Brand Image

How Philanthropy Facilitates a Positive Brand Image

Published on April 20, 2022, at 5:03 p.m.by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give

Not Your Grandma’s China Cabinet

Not Your Grandma’s China Cabinet

Published on March 10, 2022, at 9:44 p.m. by Madison Traughber Every good interior designer needs a public relations professional on their team to provide them with advice on how to build and maintain client relationships. Even the most successful interior designers need to consistently work

Across the Pond: Europeans’ View of the American College Brand

Across the Pond: Europeans’ View of the American College Brand

Published on February 28, 2022, at 11:05 p.m.by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also

Boutiques and Brand Image: Instagram as a Public Relations Tool

Boutiques and Brand Image: Instagram as a Public Relations Tool

Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with

A Brand Ambassador’s Beauty Mark

A Brand Ambassador’s Beauty Mark

Published on May 25, 2017, at 10:17 a.m. by Allison Morris. In the 1950s it was Marilyn Monroe’s face plastered across ads in magazines for beauty products and accessories. She was a well-known figure and coupled with her beauty, there was no question why companies like

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

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