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Morgan Aceino: Work Hard, Play Harder

Morgan Aceino: Work Hard, Play Harder

Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams, it happened in a parking lot at 1 a.m. in

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

The Student-Led Fight Against Binge Drinking

Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving and underage drinking, worked to find aneffective communication strategy. During

Dude, Where’s My Website Traffic?

Last May, I took on the job of creating a website for LessThanUThink, a student-run communications campaign combating binge drinking on campus using a $75,000 grant from The Century Council. At the time, I thought I held the key to campaign success; in a digital

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