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Across the Pond: Europeans’ View of the American College Brand

Across the Pond: Europeans’ View of the American College Brand

Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also

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