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Editor Biographies, Fall 2019

Carlyle Ascik Editor/Writer Hometown: Fairhope, Alabama Major/Minor: Public Relations/Management/Digital Art Academic Achievements: President’s List, Dean’s List, The Anderson Society, Mortar Board, Cardinal Key, Phi Eta Sigma Jobs, Internships & Other Achievements: Account Executive — Capstone Agency (Current), Director of Public Relations — Alabama Panhellenic Association (Current), Vice President of

“Keeping Up” with Your Personal Brand

“Keeping Up” with Your Personal Brand

Published on January 9, 2020, at 8:38 a.m. by Ali Cushing. The Kardashian family is one of the most well-known reality TV dynasties out there. The glamorous bunch is constantly popping up on television screens and in the tabloids, as well as across all social

The Job Search – Don’t Count out Nonprofit PR

The Job Search – Don’t Count out Nonprofit PR

Published on December 7, 2019, at 12:25 p.m. by Ali Cushing. Nonprofit organizations use public relations for a variety of benefits that go beyond soliciting for direct financial aid. Tactics are used to help educate the public of a nonprofit’s cause, increase awareness, find potential

“Starting up” a Startup: Swoptop

“Starting up” a Startup: Swoptop

Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures taken by opportunists, such as the creation of hip new apps and small business proposals.

The Foundation of Inclusive Branding

The Foundation of Inclusive Branding

Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once

Brandon Maxwell: Promoting His People

Brandon Maxwell: Promoting His People

Published on October 4, 2019, at 10:00 a.m. by Ali Cushing. In order for any workplace to run effectively, employers must understand the importance of giving credit to employees where it is due. Employee recognition is the timely acknowledgment of an individual’s or team’s efforts that

Interviews for Introverts

Interviews for Introverts

Published on September 24, 2019, at 9:03 a.m. by Ali Cushing. It’s 7:43 in the morning. You went over your notes for what seemed like hours last night. You think to yourself, “I got this, right?” Nonetheless, you can’t seem to fight the overwhelming urge

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