Staying Up to Date While Avoiding Information Overload
Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest
Body Positivity and Brand Authenticity
Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that
Marketing More Than a Rainbow
Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was
Capitalizing on Curiosity
Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen
Honey Maid: Haters Gonna Hate
Honey Maid’s diverse campaign sparked backlash but gained overwhelming support, showing inclusive advertising can generate attention, strengthen brand relevance, and reflect evolving family dynamics
iPad: Game-changer?
Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores