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A New Age of Creatives

A New Age of Creatives

Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted through many different applications over time. While the word is

How Cinnabon Rolls

How Cinnabon Rolls

September 18, 2014, 1:02 p.m. by Katie Lansford. Cinnabon, the brand known for the world’s best cinnamon roll, is the new example for the dismal future of traditional advertising. Don’t believe it? Just wait. The dessert powerhouse reached $1 billion in retail sales last year

Raising the Barre

Raising the Barre

Posted: April 3, 2014,  1:08 p.m. by Devon Landman.   If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses an isometric-training workout on a ballet bar to perform exercises that focus on small movements

Candy Hearts and Pink Corks

Candy Hearts and Pink Corks

Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic. If you are in a relationship, you’re trying to decide what to buy your partner, how much to spend, and if

Move Over Muffin Top, The Thigh Gap Is Here

Move Over Muffin Top, The Thigh Gap Is Here

Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society. Just think back to Abercrombie & Fitch’s controversy about only making

Miami: City or Ciudad?

Posted At: December 6, 2013 2:00 p.m. by Aime O’Keefe. So people prefer to speak Spanish in their households— but does that carry outside the home? The language dispute has changed how some companies approach communication with their publics.

#RockTheFirm: Lindsey + Asp

#RockTheFirm: Lindsey + Asp

Posted At: November 8, 2013 11:15 a.m. by Ashley Jones Lindsey + Asp is much more than one of the busiest intersections in Norman, Okla. Named after the cross streets on which it is located, Lindsey + Asp Advertising and Public Relations, a full-service advertising,

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m. by Sarah de Jong. Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open

Instagram Introduces Ads

Posted At: September 11, 2013 8:30 p.m. by Ashley Jones Brace yourself Instagrammers: Advertisements will start taking over your feed soon. Instagram Director of Business Operations Emily White recently announced that the popular photo-sharing app will begin selling ads within the next year, and if

Airplane Ads to the Ad-Weary Americans?

Posted At: September 6, 2013 8:30 a.m. by Christi Rich How would you feel about spending your entire airplane ride staring at the back of the seat in front of you, only it’s covered in advertisements instead of just a pocket holding the Sky Mall

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