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Tesla Advertising: It’s All About PR

Tesla Advertising: It’s All About PR

Published on March 10, 2017, at 10:25 a.m. by Josh Downey. Tesla … Many have heard the name, but it’s not the famous inventor Nikola Tesla (1856-1943) whose patented AC induction motor helped bring electricity to homes throughout the world that this article features. Tesla

Diversity as a Young Professional

Diversity as a Young Professional

Published on October 16, 2016, at 11:50 a.m. By Kennedy Studdard. For any student majoring in public relations, it is important to recognize that diversity matters. From interests and hobbies to a person’s background and identity, no two people are the same, and everyone has

Big Dreams for Barbie

Big Dreams for Barbie

Posted on Nov. 12, 2015 at 1:45 p.m. by Caroline Giddis. A young girl stands in front of students in a lecture hall. They giggle as she walks in, but she stands tall and smiles. She says, “Hello, my name is Gwyneth, and I’ll be

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

The New World Order: 140 Characters or Less

The New World Order: 140 Characters or Less

Posted on October 19, 2015, at 3:00 p.m. by Kristen Ellis. Recent research shows that humans are becoming increasingly unable to concentrate on long or wordy pieces of information and, even more problematically, to focus deeply on the information they can consume. Something is happening

The Power of YouTube

The Power of YouTube

Published on October 5, 2015, at 7:40 p.m. by Madalyn Atherton. It’s no secret that these days, our attention spans are shorter. We live our lives 140 characters at a time and barely have any patience for a five-second ad before a video. Despite that,

A Guide to Graduate School

A Guide to Graduate School

Posted: April 14, 2015, 11:08 p.m. by Laura Gregory. Every spring, young and eager undergraduates count down the days to the one they’ve been working toward their entire lives: graduation. With their last exam officially behind them, they celebrate the end of their collegiate careers

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

The Evolution of Snapchat

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot.

A Missed Opportunity

A Missed Opportunity

Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so now that ABC and other networks allow you to stream their newest television episodes online for three weeks after they air.

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