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There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns

There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns

Published on January 12, 2023, at 8:45 a.m.by Abby Walsh. Globally renowned fashion brand Balenciaga has become the subject of public outcry after releasing advertisements depicting sexually explicit images of children as a part of its 2022 “Gift Collection” holiday campaign on Nov. 16. The disturbing images showed young children clutching

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Tesla: One of the World’s Fastest Growing Brands

Tesla: One of the World’s Fastest Growing Brands

Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

Slow and Steady Wins This Race

Slow and Steady Wins This Race

Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel

Tesla Advertising: It’s All About PR

Tesla Advertising: It’s All About PR

Published on March 10, 2017, at 10:25 a.m. by Josh Downey. Tesla … Many have heard the name, but it’s not the famous inventor Nikola Tesla (1856-1943) whose patented AC induction motor helped bring electricity to homes throughout the world that this article features. Tesla

Diversity as a Young Professional

Diversity as a Young Professional

Published on October 16, 2016, at 11:50 a.m. By Kennedy Studdard. For any student majoring in public relations, it is important to recognize that diversity matters. From interests and hobbies to a person’s background and identity, no two people are the same, and everyone has

Big Dreams for Barbie

Big Dreams for Barbie

Posted on Nov. 12, 2015 at 1:45 p.m. by Caroline Giddis. A young girl stands in front of students in a lecture hall. They giggle as she walks in, but she stands tall and smiles. She says, “Hello, my name is Gwyneth, and I’ll be

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

The New World Order: 140 Characters or Less

The New World Order: 140 Characters or Less

Posted on October 19, 2015, at 3:00 p.m. by Kristen Ellis. Recent research shows that humans are becoming increasingly unable to concentrate on long or wordy pieces of information and, even more problematically, to focus deeply on the information they can consume. Something is happening

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