Meta’s Policy Shift Makes Brands Enter New Era
Meta’s 2025 moderation changes replace fact-checking with community notes, raising misinformation risks and brand safety concerns, demanding proactive monitoring from businesses.
Voices that Sell: The Impact of Ads in Podcasting
Host-read podcast ads leverage authenticity and trust, seamlessly blending brand messaging into content to engage listeners, drive purchases, and outperform traditional advertising formats.
How to Successfully Break In with Geno Schellenberger
Geno Schellenberger, 21, is a Gen Z PR innovator, founding Breaking and Entering Media, inspiring communicators through podcasting, networking, and industry mentorship.
PR’s Ethical Challenge of Protecting Children in the Digital Age
As children increasingly navigate social media, PR professionals must prioritize ethics, transparency, and media education to protect minors while fostering inclusive, responsible digital engagement.
Champions on the Field and in PR Strategies
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over
Writing Their Own Stories: How Independent Authors Make a Name for Themselves
Independent authors must self-promote, using social media, marketing, and engagement strategies to build credibility, reach readers, and succeed without traditional publishers.
Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in
There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns
Published on January 12, 2023, at 8:45 a.m.by Abby Walsh. Globally renowned fashion brand Balenciaga has become the subject of public outcry after releasing advertisements depicting sexually explicit
Is It Time for Brands to BeReal?
Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is
Tesla: One of the World’s Fastest Growing Brands
Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking