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Platform Magazine

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Unpacking the Wellness Paradox
Skipping Straight to Santa
Build-A-Popstar
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Platform Magazine is an online, student-run publication focused on the discussion and advancement of the public relations industry. We strive to encourage ethical practice and leadership, to facilitate discussion among our readers, and to provide insight into the ever-changing world of public relations. This magazine is produced by students at The University of Alabama and sponsored by The Plank Center for Public Relations.

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At The University of Alabama, a football gameday o

At The University of Alabama, a football gameday often looks more like a fashion show. Check out Madison's blog via the link in our bio to hear her thoughts on football fashion and how it can contribute to a university's identity.

Soon enough, we will be decorating for Christmas i

Soon enough, we will be decorating for Christmas in July. Reagan's blog piece dives into the Public Relations side of the "holiday creep" phenomenon and what to expect from businesses this year. Check out the blog "Skipping Straight to Santa" from the link in our bio!

Consumers aren't just buying products for what the

Consumers aren't just buying products for what they do anymore. They're also buying into the lifestyles, identities and values those products represent. As social media continues to shape consumer behavior, brands face growing pressure to appear authentic while backing up their messaging with action. Check out Victoria Campbell's new blog to learn more.

The BookTok community wants their favorite books a

The BookTok community wants their favorite books adapted exactly how they picture them. But with everyone imagining something different, what does the perfect adaptation really look like? Check out Kalyn King’s new blog through the link in our bio!

Consumers are increasingly turning to social platf

Consumers are increasingly turning to social platforms to search for recommendations, reviews and firsthand experiences. From finding coffee shops to discovering new products, TikTok is changing what people expect from a search engine — blending information, entertainment and social discovery all in one. Check out Victoria Campbell’s new blog to learn more about whether TikTok is becoming the new Google!

Meet the Fall 2026 Platform Magazine staff! We're

Meet the Fall 2026 Platform Magazine staff! We're so excited to get to work and share our perspectives through this semester's articles and blogs. Stay tuned to learn more about our writers and directors! 🤍

The Windy City is a hidden gem for PR professional

The Windy City is a hidden gem for PR professionals. Check out Tori’s article to learn more about how Chicago offers PR professionals big city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.

TV and movie reunion specials can be a powerful PR

TV and movie reunion specials can be a powerful PR strategy. Check out Madison’s blog to read more about how reunion specials revive beloved shows by leveraging nostalgia to boost viewership, engagement, and media attention across generations.

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Leadership
Industry
Ethics
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Leadership
Industry
Ethics
Career
Trends
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