From Lava to Likes: How Iceland Rebranded Itself
The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010,
Putting out the PR “Fyre”: Will Festival’s Comeback Save Its Reputation?
The 2017 Fyre Festival became the poster child for event disasters and scams, leaving customers sleeping in disaster relief tents and limited food.