From One Industry to the Next: Why PR and Marketing Skills Work in Any Industry
From the White House to hospitality, PR skills travel anywhere—your writing, strategy and storytelling can unlock opportunities across any industry.
50 Years Later and It’s Still Saturday Night
The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
Weaponized Words and the Battle for Reputation
Smear campaigns use strategic messaging and social media to damage reputations, highlighting ethical challenges and the importance of transparency, preparation and responsible public relations.
Navigating Media Trust
Published on March 3, 2025, at 5:27 p.m. by Gracie Powell. As more people today turn to social media, websites and apps for news rather than
City Paper Co.’s Century of Success
From paper bags to branded merchandise, City Paper Co. in Birmingham has spent 128 years evolving into a creative promotional powerhouse focused on collaboration,
Meaning Over Marketing: Gen Z’s PR Revolution
[vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a
Media Training Legends
Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media
Politics, Pop Stars and Public Relations
Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day
Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life
Known for her legendary country music career, philanthropy and bubbly personality, Dolly Parton is once again proving she’s unstoppable.