The Power of Authenticity in Small Business Social Media
Brands win on social media by prioritizing authenticity, consistency, and audience connection, using genuine content to build trust, loyalty, and growth.
Cancel Culture vs. Accountability: Where Do We Draw The Line?
Cancel culture sparks debate over accountability, free speech and reputation, challenging individuals, brands and PR professionals to balance responsibility, authenticity and rebuilding public trust.
From Honky-Tonk to Headlines: How PR Shapes Country Music Careers
Music PR shapes country artists’ careers by building authentic brands, managing crises, and leveraging media to grow audiences, visibility, and long-term success in a
How Brain Rot Language Has Impacted Professionalism
Social media slang and “brain rot” culture risk eroding Gen Z professionalism, demanding clearer boundaries between personal expression and workplace expectations.
The Media’s Portrayal of College from the Eyes of a Freshman
From Legally Blonde to real life, college looks glamorous on screen. But how much of it is actually true?
How the Power of a Story Can Build a Town
Gatlinburg’s tourism PR uses storytelling to create authentic, personalized experiences, connecting visitors to local culture, family memories, and outdoor adventures, driving growth in the
The Magic Behind Disney’s PR Success
Disney’s PR magic thrives on emotional storytelling, empowered cast members and strategic communicators who transform guest experiences into lasting loyalty, nostalgia and global brand
John Cena’s Skincare Scare Is the Star of a New Neutrogena Campaign
Only 30% of women wear sunscreen daily—so Neutrogena teamed up with John Cena to make protection impossible to ignore.
A Perfect Mix: Alix Earle & SipMARGS Bring the Spice to Margaritas
There’s nothing like an ice cold drink on a hot, sunny day drenching your taste buds in the tropical and refreshing flavors of a
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a