Spring 2025 – Volume XVIIII, Issue II Archives

Editor Biographies, Spring 2025

Jun. 11, 2025

by Tracy Sims

Isabella Avila Isabella Avila Editor/Writer Hometown: Edison, New Jersey Major/Minor: Public Relations/Sales Academic Achievements: Dean’s List, Phi Eta Sigma Honor Society Jobs, Internships & Other Achievements: Director of

A Plank Center Profile: Grant Deady

May. 7, 2025

by Abby Cope

From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.

The New Mainstream: How BODEN Agency Champions Latino Excellence in PR

May. 7, 2025

by Isabella Avila

Miami’s BODEN Agency leads culture-first PR, helping brands authentically connect with Hispanic audiences while shaping the future of mainstream public relations.

Inside the Glamour and Grit of Influencer Marketing

Apr. 28, 2025

by Isabella Avila

Influencer marketing merges authenticity, strategy and compliance, turning sponsored content into powerful, trust-driven campaigns that deliver real returns for brands.

It’s A Master Class in Marketing

Apr. 22, 2025

by Evie Feinour

With a 0.55% ticket chance and almost no commercials, The Masters proves exclusivity is its most powerful marketing strategy.

Is It Healthy, Or Is It Just Marketed That Way?

Apr. 21, 2025

by Katie Black

Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way

Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Apr. 17, 2025

by Evie Feinour

NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team

Hooked in Three Seconds: The Rise of Short-Form Storytelling

Apr. 17, 2025

by Ella Kate Baker

Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.

The Art and Strategy of Nonprofit Communications Campaigns

Apr. 16, 2025

by Ava Stevens

Nonprofit campaigns blend strategy, collaboration and data-driven insight, proving that even with limited resources, clear branding and community partnerships can drive lasting change.

How Strategic Holiday Partnerships Drive Community Impact Through Collaboration

Apr. 16, 2025

by Reese Ham

Holiday partnerships between businesses and nonprofits amplify giving, strengthen community impact, and leverage strategic PR to create lasting visibility, support, and meaningful change year-round.

Spring 2025 – Volume XVIIII, Issue II

Editor Biographies, Spring 2025

A Plank Center Profile: Grant Deady

The New Mainstream: How BODEN Agency Champions Latino Excellence in PR

Is It Healthy, Or Is It Just Marketed That Way?

Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Hooked in Three Seconds: The Rise of Short-Form Storytelling

How Strategic Holiday Partnerships Drive Community Impact Through Collaboration

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