The PR Risk of Celebrity Partnerships
Brands love the instant reach of celebrity endorsements, but in today’s cancel-culture climate, one wrong move by a celebrity can turn a marketing win
From Runway to Reality: What The Devil Wears Prada Gets Wrong About PR
The Devil Wears Prada made fashion PR look glamorous—but what really runs the industry?
Scroll, Like, Vote.
From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses
The US Open: A Grand Slam for Brands
At the 2025 US Open, brands battled for attention—proving the biggest wins sometimes happen far beyond the court.
20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication
Hurricane Katrina exposed devastating communication failures, reshaping crisis PR by proving redundancy, accuracy and unified messaging are essential to protecting lives during emergencies today.
Lessons That Last
In PR, unpredictability is guaranteed. Experiential learning gives students the confidence, resilience and real-world skills employers demand.
The Battle of Denim
Denim never goes out of style, but how brands sell jeans certainly can.
Refresh. Repeat. Regret? The Scarcity Marketing Trap
From Stanley cups to sweat sets, it feels like everything disappears faster than we can refresh the page. Scarcity marketing might just be the smartest strategy to
Pumpkin, Profits and PR
They didn’t just rename a drink—they reignited a cultural obsession. Here’s how three little letters turned PSL into a fall marketing empire.