Beyond Made In Alabama
Since 2013, Made In Alabama has redefined the state’s image, driving investment, job growth and renewed statewide pride through strategic storytelling.
From Playgrounds to Peptide Creams: The Beauty Industry Has Gone Wild
After kids flooded Sephora buying adult skincare, Shay Mitchell launched Rini for children, sparking backlash over social media-driven beauty standards and childhood commercialization.
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
From Secret Spots to Selfie Stops
Influencers drive viral travel to places like Charleston and Pomfret, boosting tourism while overwhelming communities unprepared for sudden social media exposure.
The Game Day Effect
Every game day outfit tells a strategic PR story—where fashion and school spirit shape perception, build brands and turn Saturdays into influence.
Behind the Billboard
Artists like Taylor Swift, Sabrina Carpenter, Beyoncé and Kendrick Lamar use strategic promotion, controversy and surprise releases to transform albums into cultural events.
Meet Your New Coworker: How PR Teams are Using AI
As AI integrates into PR workflows, professionals are leveraging it to boost efficiency and insight—while human creativity, credibility and judgment remain irreplaceable.
Gravity-Defying Growth: The Plan Behind America’s Aerospace Powerhouse
Strategic branding and workforce investment transformed Huntsville into an aerospace powerhouse, driving innovation, jobs and long-term economic growth.
Beating The Bots
Six seconds. That’s all your resume gets before AI decides if a human will ever see it. PR professionals can beat the bot though!
Taylor Swift: The Showgirl Who Mastered the Stage and the Market
Taylor Swift’s “Showgirl” era is a masterclass in branding, blending fan engagement, storytelling and visual marketing.