Beyond the Cap and Gown
After the caps fall, graduates confront an evolving job market, AI disruption and mounting stress, redefining success through adaptability, networking and intentional work-life balance.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
The Skills No One Teaches: What PR Students Really Need After Graduation
While PR programs build foundational skills, professional success depends on adaptability, strategic communication and problem-solving abilities developed through real-world experience gained beyond the classroom.
Your First Campaign is You: The Importance of Building a Personal Brand in College
Graduating students can build authentic personal brands through LinkedIn, digital portfolios and careful online presence management to stand out and communicate professional value effectively.
Who Stole Christmas?
Christmas spirit has been increasingly commercialized, arriving earlier each year through branded launches, influencer promotions, and pricey advent calendars that replace tradition with consumer
Crisis Communication in the Chaos of College Sports
Controversial calls and scandals in college athletics force organizations like National Collegiate Athletic Association and Southeastern Conference to navigate crisis communication, balancing silence, accountability
Is Pilates the New Zumba? How PR and Marketing Are Rebranding Fitness Trends
From influencer-fueled gym culture to strategic marketing, Pilates has evolved into a lifestyle movement.
Play, Post, Repeat
I didn’t plan on becoming an NFL fan—until the Buffalo Bills’ TikTok pulled me in. Here’s how Gen Z strategy is rewriting sports PR.
Monster Energy’s Feminine Flop
Monster Energy faced backlash for its pastel, “FLRT” drinks, criticized as misogynistic gendered marketing that underestimates women and misunderstands modern female consumers.
From Broadway to the Big Screen: The Timeless Branding of Wicked
Wicked returns with renewed buzz, blending nostalgia, iconic branding and cross-industry partnerships to captivate longtime fans and introduce new audiences to Oz.