Snow White’s Modern Makeover: A PR Fiasco
Long before its release, "Snow White" faced mounting controversy, offering a case study in the importance of stakeholder engagement, media training and reputation management.
Travis and Taylor: Power Couple or PR Stunt?
The Swift-Kelce media frenzy demonstrates the influence of celebrity narratives on public attention.
Fast Food vs. Fine Dining: Why You Should Know Your Audience
Knowing your audience is the foundation of effective restaurant marketing, and Wendy's and Ruth's Chris demonstrate two very different approaches to reaching consumers.
Taylor Swift’s Eras Tour: How to Market Like a Mastermind
Taylor Swift’s Eras Tour showcases how innovation, nostalgia and fan engagement can redefine music marketing.
Netflix and Interactive Movies: “Are You Still Watching?”
Netflix’s interactive films show how innovation and audience engagement can reshape entertainment.
New Balance Is the New Trend
New Balance revitalized its brand through authenticity, collaborations and evolving consumer trends.
Ticketmaster: Monopolizing a Bad Reputation
Ticketmaster’s reputation challenges show why transparency and trust remain critical in public relations.
Industry Spotlight: Political Consulting
Political consulting demonstrates how public relations skills can shape campaigns, build candidate brands and influence voter perceptions.