Fall 2023 – Volume XVIII, Issue I Archives - Page 3 of 5

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Nov. 13, 2023

Holiday PR demands early planning, creative differentiation, strategic pitching and authentic charitable partnerships to successfully capture consumers during competitive seasonal campaigns.

Choose Your PR Path: In-House or Agency

Nov. 10, 2023

by Jillian Middleton

Knowing the difference between agency and in-house work experiences is crucial for professionals when deciding which path to choose. Surprisingly, the two work together

Controversial Comedians: Balancing Humor and PR

Nov. 8, 2023

by Kat Weir

Comedians often thrive on controversy, but managing public perception requires a careful balance between authenticity, audience expectations and reputation management.

The Importance of a Digital Portfolio in the PR Industry

Nov. 7, 2023

by Alison Reed

Creating a portfolio has become a necessity for anybody pursuing a career in communications.

Media and the PR Playbook: Strategies for Sporting Success

Nov. 6, 2023

by Caroline Raley

In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines

The Pop-Up Phenomenon: Pros And Cons

Nov. 3, 2023

by Chloe Petro

Pop-up shops offer brands a unique opportunity to turn customer engagement into immersive experiences that strengthen awareness, loyalty and community.

Jump Scare: Let’s Talk About Ghostwriting

Nov. 1, 2023

by Ali Burleson

Ghostwriting remains a valuable yet often misunderstood tool in public relations, helping organizations amplify their messages while raising important questions about transparency and ethics.

Mission to Message: PR Best Practices For Political Nonprofits

Oct. 31, 2023

by Janet Walker

Published on October 31, 2023, 2:28 p.m.by Carsyn Smiling. It’s possible you’ve heard of American Red Cross and Habitat for Humanity. These organizations have

PR’s Ethical Challenge of Protecting Children in the Digital Age

Oct. 30, 2023

by Katherine Williams

As children increasingly navigate social media, PR professionals must prioritize ethics, transparency, and media education to protect minors while fostering inclusive, responsible digital engagement.

Champions on the Field and in PR Strategies

Oct. 25, 2023

by Ali Burleson

The University of Alabama's football program illustrates how effective public relations can turn athletic success into lasting fan engagement, visibility and reputation.

Fall 2023 – Volume XVIII, Issue I- Page 3

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Choose Your PR Path: In-House or Agency

Controversial Comedians: Balancing Humor and PR

The Importance of a Digital Portfolio in the PR Industry

The Pop-Up Phenomenon: Pros And Cons

Mission to Message: PR Best Practices For Political Nonprofits

Champions on the Field and in PR Strategies

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