Rachel Zegler’s Comeback: Restoring Reputation in the Media
Rachel Zegler's recent success highlights how strategic media engagement and reputation management can reshape public perception.
She’s More Than a Doll: Barbie
The Barbie movie turned the world pink through a carefully orchestrated campaign that blended nostalgia, influencer culture and brand storytelling.
Disney Knows Best: Disney100 on TikTok
The Disney100 activation showcased how brands can move beyond traditional marketing by turning consumers into active participants in the story.
The Art and Science of Rebranding
Every rebrand tells a new story, but not every audience is ready to turn the page with it.
How Bama Built Influencers’ Brands
101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the
The Importance of Utilizing PR in Higher Education
Higher education PR builds institutional brands, drives student recruitment, and communicates impact through authentic storytelling, social media engagement, and strategic stakeholder communication.
From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Mastering Social Media: Crafting Your Brand and Navigating Niches
Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking
Get Ready for Success: #GRWM
The rise of “get ready with me” content demonstrates how authenticity and personal storytelling can strengthen connections between creators, brands and audiences.
The Public Relations of Being Responsible: CSR
Corporate social responsibility has evolved beyond image management, requiring companies to authentically align advocacy with mission, stakeholders, and values when speaking on social issues.