Skip links

Ethics Start with You

Ethics Start with You

Published on September 24, 2019, at 10:32 a.m. by Emma Bannen and Whitney Blalock. Every public relations professional, student and educator is familiar with ethics. But what does this buzzword really mean in action? The Public Relations Society of America’s code of ethics is the

How to Wow Your Future Boss and Land Your First PR Job

How to Wow Your Future Boss and Land Your First PR Job

Published on September 24, 2019, at 10:27 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your dream firm last week, and they said they’d call today at 2 p.m. with their decision. Your leg bounces nervously. You’re

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Published on September 24, 2019, at 10:26 a.m. by Jenna Dalton. When you don’t do your best to include people who are different from you, you end up lacking different perspectives that can make a campaign better by connecting with increasingly diverse audiences. Whether it’s

Know Your Co-Workers Beyond the Cubicle

Know Your Co-Workers Beyond the Cubicle

Published on May  2, 2019, at 3:16 p.m. by Whitney Blalock. The phrase “know your audience” is ingrained into the minds of young public relations practitioners. You have to identify your audience’s age, socioeconomic status, political views — the list goes on — to craft

Convergence: Same Difference

Convergence: Same Difference

Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and marketing industries is not a new subject; however, new ideas

Jessica Randazza-Pade: An Ethical, Honest and Innovative Powerhouse

Jessica Randazza-Pade: An Ethical, Honest and Innovative Powerhouse

Published on April 11, 2019, at 11:40 p.m. by Whitney Blalock. Jessica Randazza-Pade’s successful career commenced long before she declared a major or was hired for her first job — public relations was beckoning her from just 14 years old. A day in the office

Leave It to Buc-ee’s

Leave It to Buc-ee’s

Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores, Buc-ee’s, scattered throughout the state. That boasting, though, has contributed

Silently Mastering Public Speaking

Silently Mastering Public Speaking

Published on February 19, 2019, at 4:50 p.m. by Whitney Blalock. Public speaking is practically unavoidable. From the classroom to the workplace, speaking in front of an audience is essential to getting your ideas out there. However, the main dilemma is more than 25 percent

Return to top of page