Bourbon, Branding, Brotherhood & Beyond
If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who carried the hit supernatural
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
Extra! Extra! Read All About It: The Print Media Comeback
Print media’s resurgence offers PR professionals renewed credibility and deeper storytelling, complementing digital channels while engaging audiences seeking authenticity, trust, and tangible media experiences.
Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive
For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols.
Voices that Sell: The Impact of Ads in Podcasting
Host-read podcast ads leverage authenticity and trust, seamlessly blending brand messaging into content to engage listeners, drive purchases, and outperform traditional advertising formats.
What’s the Story? Oasis Is Back
Oasis is officially done looking back in anger.