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Educating the Next PR Generation

Educating the Next PR Generation

Published on October 4, 2019, at 2:00 p.m. by Zoie Mestayer. These days, public relations educators have their work cut out for them. Clients demand creative, flexible and experienced employees — a tall order, to say the least. PR professors are wholly responsible for creating

Brandon Maxwell: Promoting His People

Brandon Maxwell: Promoting His People

Published on October 4, 2019, at 10:00 a.m. by Ali Cushing. In order for any workplace to run effectively, employers must understand the importance of giving credit to employees where it is due. Employee recognition is the timely acknowledgment of an individual’s or team’s efforts that

James Bond: International Super-Spy and Master of Personal Branding

James Bond: International Super-Spy and Master of Personal Branding

Published on October 3, 2019, at 10:40 p.m. by Gabrielle Sirois. 007. MI6 secret agent. International man of intrigue. That’s right, I’m talking about the most famous spy of all time, James Bond. This iconic character, created in 1953 by Ian Fleming, has captivated audiences

Nacho Average Fast-Food Brand

Nacho Average Fast-Food Brand

Published on October 3, 2019, at 11:00 p.m. by Ashby Brown. Taco Bell, the bold, in-your-face brand that everyone either loves or loves to hate, does more than serve deliciously cheap, Mexican-inspired food. The brand repeatedly engages its target audience in new, interesting ways. Not

How Data is Reshaping the Public Relations Industry

How Data is Reshaping the Public Relations Industry

Published on October 2, 2019, at 8:45 p.m. by Carlyle Ascik. There is no way to avoid it — data is everywhere. From political campaigns to Instagram advertisements, more data is generated and collected than ever before. According to IBM, individuals produce 2.5 quintillion bytes

Podcast Equality — The Rise of the Female Voice

Podcast Equality — The Rise of the Female Voice

Published on October 2, 2019, at 8:25 p.m. by Louise Margeson. In a world full of smartphones, streaming services and apps that can deliver food to your door with the touch of a button, society has become transfixed with the notion of instant gratification. We

Pantone Color of the Year? Groundbreaking.

Pantone Color of the Year? Groundbreaking.

Published on October 1, 2019, at 6:30 p.m. by Ally Denton. “Oh, I see. You think this has nothing to do with you. … But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually

Deliciously Haute, Dangerously Cheesy

Deliciously Haute, Dangerously Cheesy

Published on September 30, 2019, at 4:33 p.m. by Christina Guyton. What do you think of when you hear New York Fashion Week (NYFW): expensive garments, exclusive crowds, exquisite taste, esteemed brands? Does the guilty orange pleasure found at every gas station, represented by the

Ripping Off the Mask of Imposter Syndrome

Ripping Off the Mask of Imposter Syndrome

Published on September 27, 2019, at 3:00 p.m. by Zoie Mestayer. So you’ve landed your first post-grad job. You feel proud, relieved. Your hard work has finally paid off, but soon your feelings change. You wonder — how did this happen? Am I even qualified?

I Don’t Need a LinkedIn Yet

I Don’t Need a LinkedIn Yet

Published on September 27, 2019, at 2:45 p.m. by Kennedy Schwefler. Some students think they still have a couple of years before they have to begin looking for jobs and internships, but what harm is there in starting early? LinkedIn is a database full of

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