Published on October 16, 2019, at 4:30 p.m. by Justine Groeber. How many times have you apologized for sending that much-needed, follow-up email? Or have said, “I’m sorry to bother you but …” to a client before asking them a question? While interjecting a quick
Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health
Published on October 14, 2019, at 5:00 p.m. by Gabrielle Sirois. Grace Leong was studying for her Intro to PR class at the University of Delaware when she came across the name Barbara Hunter in her textbook. She read about how Hunter and her sister
Published on October 11, 2019, at 1:30 p.m. by Zoie Mestayer. Celebrity endorsements are everywhere. Athletes pose on cereal boxes, pop stars are photographed wearing a certain brand of clothing, and famous actors appear on television ads in support of a candidate running for public
Published on October 10, 2019, at 12:00 p.m. by Ashby Brown. Be intentional. Although Michael Scott may be able to ramble on, public relations professionals cannot. Working in public relations requires professionals to act, write and speak with intention. Whether it is based on research,
Published on October 24, 2019, at 5:50 p.m. by Louise Margeson. According to HubSpot, the definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This definition highlights the two most crucial aspects of effective PR
Published on October 9, 2019, at 4:40 p.m. by Carlyle Ascik. When I was a little girl, watching my mother prepare for dinner parties was captivating. Like a magician, she would turn our homework-cluttered kitchen table into a whimsical display of appetizers accompanied by tiny
Published on October 7, 2019, at 4:05 p.m. by Ashby Brown. Becca Bryant, an account supervisor at Burson Cohn and Wolf (BCW) in New York City, may be known as the Bama girl in the Big Apple, but she is much more than that. She
Published on October 7 , 2019, at 4:02 p.m. by Kennedy Schwefler. One hardship that many public relations professionals face is deciding whether to jump into agency life or in-house communications. Although both paths are very distinct, two twins prove the divide is not as
