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Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Published on May 23, 2022, 10:08 a.m. by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce but occupy only one in five leadership positions. Betsy Plank dared to change the role of women in leadership and marked

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York hallways in knee-high leather boots, tackling social crises and stabbing people in the back with stilettos — figuratively, of course. At

Tesla: One of the World’s Fastest Growing Brands

Tesla: One of the World’s Fastest Growing Brands

Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion

Strengthen Your Résumé With the PR Council

Strengthen Your Résumé With the PR Council

Published on May 2, 2022, at 5:40 p.m. by Heather Smyth. When applying for a job, candidates want their résumés to stand out from competing applicants. Employers look at relevant skills, experience and education when deciding if a potential employee is the right fit for their company.

Agency Spotlight: ARPR’s Success in Tech PR

Agency Spotlight: ARPR’s Success in Tech PR

Published on April 22, 2022, at 7:50 p.m. by Madison Traughber. ARPR, the largest technology public relations firm in the Southeast, was founded in 2012 by University of Alabama C&IS alumnus Anna Ruth Williams. A tech PR agency exclusively curates the reputation of technology-based companies. Tech PR is “the art of building and maintaining a

A Passion for Your Project: How Nonprofits Startup

A Passion for Your Project: How Nonprofits Startup

Published on April 19, at 2:03 p.m. by Kyrsten Eller. The main purpose of a nonprofit is to improve quality of life, whether that be for members of a local community or for the planet. Both Operation Climate and Cool Kids Clubhouse are prime examples

“I Believe in Nashville”: Graphic Design Work in the City

“I Believe in Nashville”: Graphic Design Work in the City

Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking

Leadership Profile: Allyn Magrino of Magrino PR

Leadership Profile: Allyn Magrino of Magrino PR

Published on April 17, 2022, at 8:58 p.m. by Schuyler Rosson. Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned for its 360° approach to brand building, with services including corporate communications, media relations, event/press management,

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