Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Crisis Communication in the Chaos of College Sports
Controversial calls and scandals in college athletics force organizations like National Collegiate Athletic Association and Southeastern Conference to navigate crisis communication, balancing silence, accountability
Monster Energy’s Feminine Flop
Monster Energy faced backlash for its pastel, “FLRT” drinks, criticized as misogynistic gendered marketing that underestimates women and misunderstands modern female consumers.
From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights
The IOC’s venue naming rights pilot tests financial survival against Olympic neutrality, sparking debate over commercialization, integrity and the future of the Games.
Girl Dinner: When a Snack Becomes a Strategy
What started as a silly trend on TikTok is now a marketing movement. “Girl dinner” is shaping how restaurants across America are attracting women.
Scroll, Like, Vote.
From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses