The Media’s Portrayal of College from the Eyes of a Freshman
From Legally Blonde to real life, college looks glamorous on screen. But how much of it is actually true?
How the Power of a Story Can Build a Town
Gatlinburg’s tourism PR uses storytelling to create authentic, personalized experiences, connecting visitors to local culture, family memories, and outdoor adventures, driving growth in the
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a
The Pilates Boom Is Shaking the Workout World
Reformer Pilates boomed post-COVID through social media, celebrity influence, and wellness appeal, but rapid studio growth raises concerns about training quality.
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
Turning Exclusivity Into Success Through Luxury PR
These brands might be considered household names; however, very few targeted people actually see their advertisements or own their high-end products.