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Pack Your Bags: A Trip Through the Travel and Tourism Sector

Pack Your Bags: A Trip Through the Travel and Tourism Sector

Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and everywhere in between. Travel destinations recruit visitors, and oftentimes public relations professionals are the movers

“Coffee?” — Perfecting the Art of Informational Interviews

“Coffee?” — Perfecting the Art of Informational Interviews

Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can seem daunting for those who haven’t perfected the art of networking. However, one of the

Culture Is King

Culture Is King

Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of the 30 worldwide agency leaders it surveyed responded that “culture

Technological Developments and Their Implementation in PR

Technological Developments and Their Implementation in PR

Published on April 8, 2019, at 7:27 p.m. by Olivia Lake. Public relations professionals regularly serve as advisers and give trusted guidance to business leaders. With new technological developments reshaping the communications landscape daily, there is a need to stay current on what is being

The 3 Steps of Authentic CSR

The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study conducted by Havas discovered 55 percent of consumers believe their

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