Mallory Magee, Author at Platform Magazine

Your First Campaign is You: The Importance of Building a Personal Brand in College

Dec. 11, 2025

Graduating students can build authentic personal brands through LinkedIn, digital portfolios and careful online presence management to stand out and communicate professional value effectively.

From Broadway to the Big Screen: The Timeless Branding of Wicked

Dec. 4, 2025

by Mallory Magee

Wicked returns with renewed buzz, blending nostalgia, iconic branding and cross-industry partnerships to captivate longtime fans and introduce new audiences to Oz.

Taylor Swift: The Showgirl Who Mastered the Stage and the Market

Nov. 11, 2025

by Mallory Magee

Taylor Swift’s “Showgirl” era is a masterclass in branding, blending fan engagement, storytelling and visual marketing.

The Return of King Kylie: Nostalgia Never Looked So Good

Nov. 10, 2025

by Mallory Magee

It’s been almost a decade since Jenner’s “King Kylie” era dominated social media and helped turn her into a beauty mogul, and to celebrate, she’s releasing a

The US Open: A Grand Slam for Brands

Oct. 23, 2025

by Mallory Magee

At the 2025 US Open, brands battled for attention—proving the biggest wins sometimes happen far beyond the court.

The Superdome in the aftermath of Hurricane Katrina

20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication

Oct. 23, 2025

by Mallory Magee

Hurricane Katrina exposed devastating communication failures, reshaping crisis PR by proving redundancy, accuracy and unified messaging are essential to protecting lives during emergencies today.

Mallory Magee

Your First Campaign is You: The Importance of Building a Personal Brand in College

From Broadway to the Big Screen: The Timeless Branding of Wicked

Taylor Swift: The Showgirl Who Mastered the Stage and the Market

The Return of King Kylie: Nostalgia Never Looked So Good

The US Open: A Grand Slam for Brands

20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication

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