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Author: Michaela McLean

Publicity Perspectives from Three Music Industry Insiders

Publicity Perspectives from Three Music Industry Insiders

Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl records and cassette tapes have been replaced by streaming services, such as iTunes and Spotify.

How to Best Leverage Social Media to Gain a Following for Your Upstart Company

How to Best Leverage Social Media to Gain a Following for Your Upstart Company

Published on April 13, 2019, at 4:20 p.m. by Michaela McLean. According to the 2019 Global Digital suite of reports, more than 3.48 billion people around the world use social media. That is more than half of the world’s population! With more users online than

Why the “Shallow” Performance Was Actually Deep

Why the “Shallow” Performance Was Actually Deep

Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and sophisticated suits. With blockbuster nominees and high-profile talent, ratings for

Juicy News: 3 No-Fail Messages for Promoting Organic Brands

Juicy News: 3 No-Fail Messages for Promoting Organic Brands

Published on February 22, 2019, at 4:50 p.m. by Michaela McLean If you thought “going organic” was a passing food fad, think again. According to Statistica, in 2016, global sales of organic foods topped $90 billion, while a recent survey found that 44 percent of Americans

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