Maggie Hill, Author at Platform Magazine

From Playgrounds to Peptide Creams: The Beauty Industry Has Gone Wild

Dec. 4, 2025

After kids flooded Sephora buying adult skincare, Shay Mitchell launched Rini for children, sparking backlash over social media-driven beauty standards and childhood commercialization.

Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.

Dec. 4, 2025

by Maggie Hill

Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.

From Secret Spots to Selfie Stops

Dec. 4, 2025

by Maggie Hill

Influencers drive viral travel to places like Charleston and Pomfret, boosting tourism while overwhelming communities unprepared for sudden social media exposure.

Beating The Bots

Nov. 13, 2025

by Maggie Hill

Six seconds. That’s all your resume gets before AI decides if a human will ever see it. PR professionals can beat the bot though!

Who Really Runs The Runway?

Nov. 4, 2025

by Maggie Hill

Behind every runway moment, PR professionals script the spectacle, shaping narratives, driving buzz, and ensuring Fashion Week’s influence lingers long after lights fade.

Refresh. Repeat. Regret? The Scarcity Marketing Trap

Oct. 21, 2025

by Maggie Hill

From Stanley cups to sweat sets, it feels like everything disappears faster than we can refresh the page. Scarcity marketing might just be the smartest strategy to

Maggie Hill

Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.

Beating The Bots

Who Really Runs The Runway?

Refresh. Repeat. Regret? The Scarcity Marketing Trap

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