What Will Happen in 2025?
As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global
Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback
Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out
Small Teams, Big Results: The Personalized Power of Boutique PR Agencies
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations,
Maximizing the Moment: The Power of Viral Communication
Viral moments drive brand growth by amplifying messages, requiring strategy, monitoring, emotional storytelling and seeding to control narratives and maximize reach.
Reengaging the College Market: Brands Tap into Ambassador Programs
College ambassador programs help established brands reconnect with Gen Z through authentic peer engagement, social media, sampling events and community-driven campus relationships.
Taylor Swift in Her Political Era: How Celebrity Endorsements Are Shaping Election PR
A celebrity endorsement is a strategic move in public relations to enhance brand visibility, connect with a target audience and ultimately influence consumer decisions.