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Author: Julia Landon

Landing Your Internship

Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they evaluate graduates for hire, internships were at the top of

The Art of Integrated Marketing Communications

The Art of Integrated Marketing Communications

Published on April 8, 2019, at 4:27 p.m. by Julia Landon. The further we get into the digital world, the more muddled the definition of public relations gets. Graduating students are looking at many different titles and roles that are not just PR focused, but

Agency Profile: Thompson & Co. Public Relations

Agency Profile: Thompson & Co. Public Relations

Published on March 7, 2019, at 7:35 p.m. by Julia Landon. More and more today, public relations agencies are shying away from being solely PR and moving toward being integrated agencies with advertising and marketing equally on the team. In Anchorage, Alaska, the same trends

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

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