Alabama Athletics: The Balance Between Branding and Humor
Alabama Athletics uses humor and trends on social media to engage diverse audiences while balancing brand consistency, professionalism, and storytelling across teams and platforms.
Alex Cooper’s Digital Domination
Since the release of Call Her Daddy six years ago, Alex Cooper has rebranded her career from someone giving risqué advice to the internet’s
Runway to Real Life: The PR Implications of Celebrity Style
Celebrity fashion choices drive powerful, authentic PR for brands, influencing trends, boosting sales, and expanding audiences through organic exposure and socially amplified fan engagement.
A Woman of Many Hats: A Stephanie Mudgett Profile
Stephanie Mudgett’s 40-year PR career spans Boeing, venture capital, and Hyzon, excelling in leadership, storytelling, strategic planning, and multi-industry communications.
Fizz Factor: How PR Strategies Drive Soda Brand Success
Coca-Cola and Pepsi have pulled out all the stops to create an intensely loyal group of customers.
A Hot New Bombshell Enters the PR World
The PR world loves a disruptor. This latest arrival might change the game—here’s what you need to know.